Visitor Intelligence
Geolocation, device info, and visit history.
What you'll need
- An active chatbot or open house sign-in page receiving visitors
Steps
- When a visitor interacts with your chatbot or signs in at an open house, the system automatically captures their information.
- Captured data includes: approximate location (city/state from IP), device type (mobile/desktop), browser, visit timestamps, pages viewed, and referral source.
- Go to the Leads page in your dashboard to see visitor profiles.
- Click on any lead to view their full visitor intelligence, including all visits and interactions.
- Use this information to personalize your follow-up. A visitor from out of state may be relocating. A visitor who viewed multiple listings is actively shopping.
Tips
- Mobile visitors at an open house are likely on-site. Desktop visitors browsing from home may be in earlier research stages.
- Referral source tells you which marketing channels are working. A visitor from Zillow has different intent than one from Instagram.
- Visit timestamps help you know when someone is most active, so you can time your follow-up calls.