Lead Scoring
How leads are scored by quality and urgency.
What you'll need
- An active AI chatbot with conversations coming in
Steps
- Every conversation is automatically scored on two dimensions: quality (0-100) and urgency (0-100).
- Quality measures buying intent: pre-approval status, budget range, specific property interest, and engagement depth.
- Urgency measures timeline: "looking this weekend" scores higher than "just browsing."
- Scores appear on each lead in the Leads dashboard and in conversation history.
- The AI analyzes the full conversation transcript (both visitor and bot messages), not just keywords.
- Use scores to prioritize follow-ups. High quality + high urgency leads deserve a call within the hour.
Tips
- A visitor who mentions pre-approval and a specific price range will score much higher on quality than someone asking general questions.
- Urgency scores help you decide who to call first when you have multiple new leads.
- Scores update as the conversation progresses, so a "just browsing" visitor who later asks about scheduling a showing will see their urgency score increase.